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Would I be able to cancel my campaign before the end of my contract?

If you wish to cancel, simply contact us. Of course, we will want to understand more about your reasons for cancelling, but we generally allow… Show More

If you wish to cancel, simply contact us. Of course, we will want to understand more about your reasons for cancelling, but we generally allow our clients to exit a campaign if it has become a budget constraint or they are not seeing the desired results. Show Less

I have noticed that my keyword rankings are erratic, going up and down and would like to know if this is normal.

Actually, this is quite normal. You should expect to see an increase that is stepped or staggered as there is a lot of activity taking… Show More

Actually, this is quite normal. You should expect to see an increase that is stepped or staggered as there is a lot of activity taking place as we work to build links to your site and change your content. At the same time, search engines like Google are also making changes to their search engine algorithms, resulting in the stepped changes you are seeing. To get a more comprehensive idea of what is taking place, it is better to review at the 30 or 60-day mark. Show Less

What is the next step after starting my SEO campaign?

Once you have begun your campaign, one of our team will walk you through the next steps of the process. We will usually work on… Show More

Once you have begun your campaign, one of our team will walk you through the next steps of the process. We will usually work on optimizing your local listings and go through your link profile. In addition, we will perform a content assessment for your website to determine where changes need to be made. Changes are typically conducted during the first month, including any social profile building that needs to take place, constructing your Google local listing, Bing listing, and Yahoo listing. During this time, we will also change or add content to your site. From month two and moving forward, we will begin to build links and begin ongoing content creation. This may be part of a blog or additional pages to your website. Link building is vital and one of the most important services we provide. In terms of results, it is important to recognize that you should begin seeing ranking changes within about 30 to 60 days from the beginning of your campaign. Those changes will typically peak around the end of the campaign, but your rankings should remain for quite some time. Show Less

Why can’t I just get my web designer to do my SEO for my website?

Toronto SEO Group has years of experience in SEO. Search engine optimization is actually not related to web design. We do not necessarily specialize in… Show More

Toronto SEO Group has years of experience in SEO. Search engine optimization is actually not related to web design. We do not necessarily specialize in web design, but we do specialize in SEO and employ a staff of excellent web designers. SEO requires a solid understanding of how search engines work and the best methods for driving visitors to websites based on particular keywords. In many ways, trying to have a web designer perform SEO would be like trying to get a mechanic to sell vehicles. Show Less

Why isn’t PPC just as effective for driving search engine results and rankings?

SEO and PPC have both changed dramatically since just a few years ago. While back in 2008 or 2009, SEO was viewed as more basic… Show More

SEO and PPC have both changed dramatically since just a few years ago. While back in 2008 or 2009, SEO was viewed as more basic in nature, today it is important to have a mix of social media, SEO, and pay-per-click in order to receive the best results. Social media and SEO excel at building infrastructure. It is akin to the difference between owning a car and renting a car. With SEO, you are able to build the content your site needs and develop a lead generation tool that will work around the clock. At the same time, PPC certainly has its benefits, including the ability to produce results quickly. For long-term, long-lasting results; however, you need SEO. With both SEO and PPC in place, you can have the best of both worlds. Show Less

Will I be able to rank for as many keywords as I would like?

Certainly, you can. But, we feel it is important to point out that it is dependent upon your budget. The more keywords that you wish… Show More

Certainly, you can. But, we feel it is important to point out that it is dependent upon your budget. The more keywords that you wish to rank for, the more it will cost, so it is important to think about your budget and how much you can really afford to spend. Show Less

Will I require SEO services on an ongoing basis?

Continual SEO is a great way to increase the number of visitors who find your site. Once the first campaign is complete, you should see… Show More

Continual SEO is a great way to increase the number of visitors who find your site. Once the first campaign is complete, you should see positive results. Our customer retention rate is typically about 85 percent, where clients return to us to sign a contract for another six months or even another year, and we will target additional keywords or highlight other industries. But, the decision is up to you. Show Less

Will SEO increase the value of my company, and if so, how?

SEO most certainly can increase the value of your website and your company. With a strong SEO infrastructure in place, you are able to build… Show More

SEO most certainly can increase the value of your website and your company. With a strong SEO infrastructure in place, you are able to build a continuous lead creation tool that will continuously produce high quality leads for your business. Show Less

Can Toronto SEO Group provide any testimonials from former clients?

Most certainly. We invite you to review our Google local reviews page as well as review the testimonials highlighted on your website. We also advise… Show More

Most certainly. We invite you to review our Google local reviews page as well as review the testimonials highlighted on your website. We also advise all of our clients to type in "Toronto SEO Group Marketing review" or "Toronto SEO Group Marketing rip off" or "scam" or "problem" to see for themselves that they will not find anything but positive review for our company. Show Less

How can I sign up with Toronto SEO Group?

We make it easy for you to sign up by providing a convenient quote form. You can also contact us by email. We usually prefer… Show More

We make it easy for you to sign up by providing a convenient quote form. You can also contact us by email. We usually prefer to begin by having a lengthy conversation one-on-one with you to learn as much as possible about your business and your industry. From that point, we will conduct a comprehensive assessment. We do believe it is important to point out that we do not necessarily accept every client. Instead, Toronto SEO Group has what we refer to as a velvet rope policy in which we want to ensure that your business is as good of a fit for us as we are for you. If we believe that to be the case, we will offer one of our standard packages, or in many instances, we will create a custom tailored inbound marketing program specifically for your business. Show Less

I have already created a website for my business, but it’s not showing up on any of the search engines, such as Google or Yahoo. Why not?

This type of problem is typically the result of a penalization or ban by the search engines. Most likely, your website is not well optimized… Show More

This type of problem is typically the result of a penalization or ban by the search engines. Most likely, your website is not well optimized for the keywords you are trying to use to find your site. It could also be that your website is not readable by search engines. Or, it could be that your site is using scripts that prevent search engine spiders from indexing your site properly. Regardless of what the reason may be, if your site is difficult to find in the search engines, you will likely have few visitors. Show Less

Who is responsible for choosing the music for my video?

Our skilled post-production team is pleased to choose music from our in-house library, which contains more than 10,000 professionally recorded and licensed songs. We understand… Show More

Our skilled post-production team is pleased to choose music from our in-house library, which contains more than 10,000 professionally recorded and licensed songs. We understand the importance of music to your video, and our team will consult your completed Video Guideline Form to make certain selected music is in line with the tempo and style of your video. Show Less

Will I be able to use my video on my website?

Of course! After the video is complete, we actually encourage you to place the video on your website as well as through social media and… Show More

Of course! After the video is complete, we actually encourage you to place the video on your website as well as through social media and even on YouTube. If you do not have it set up to place your video in any of these areas, we will be pleased to help. Show Less

Do I need to be in the video or prepare a script?

If you feel at ease being in front of the camera, we do feel it would be beneficial to film you providing some key information… Show More

If you feel at ease being in front of the camera, we do feel it would be beneficial to film you providing some key information about your video, but if you would prefer not to appear, we can simply record some audio. You can also simply provide us with a written narrative and we will use that to produce a highly professional voice-over for your video. Whether you feel more comfortable on or off camera, we will use your completed Video Questionnaire to produce a high quality Online Video Commercial. Show Less

How long should I expect the process to take from beginning to end?

It is important to note that production time can vary, although it usually takes about 20-30 business days from the time you complete your order… Show More

It is important to note that production time can vary, although it usually takes about 20-30 business days from the time you complete your order and fill out the Video Questionnaire until your Online Video is finalized. Show Less

Can you explain about search results?

When users enter keywords into search engines, a page listing detailed the most relevant content and most reliable websites is produced based on the keyword… Show More

When users enter keywords into search engines, a page listing detailed the most relevant content and most reliable websites is produced based on the keyword entered by the user. Search results pages may also feature advertising on the side or top of the page. Companies may bid on keywords in order to be showcased in those pages. This is referred to as Pay Per Click (PPC) advertising. Show Less

What is SEO or search engine optimization?

Search engine optimization, sometimes abbreviated to SEO, is simply the process of optimizing your website to make it easier for search engines, such as Yahoo,… Show More

Search engine optimization, sometimes abbreviated to SEO, is simply the process of optimizing your website to make it easier for search engines, such as Yahoo, Google, and Bing to index your content and rank your website pages in search results. Show Less

How should I select keywords?

Our team will consult with you to identify your target audience, your products and services, and the locations where you would like to rank. We… Show More

Our team will consult with you to identify your target audience, your products and services, and the locations where you would like to rank. We will then conduct extensive research to compile a report reflecting the keywords we believe are most relevant for your business. We will work with you every step of the way. Show Less

Can you explain more about keywords and what they are?

Keywords are those phrases or words added to your website to assist your page index and rank for Google and other search engines. Keywords may… Show More

Keywords are those phrases or words added to your website to assist your page index and rank for Google and other search engines. Keywords may be inserted into content as well as page titles, descriptions, and even URLs to help your website or page rank higher in search results. Show Less

Why is keyword research so important before embarking on a SEO program?

Solid keyword research is vital to driving the most web traffic to your site possible. Your website must rank well for the keywords your target… Show More

Solid keyword research is vital to driving the most web traffic to your site possible. Your website must rank well for the keywords your target audience is using to find your services or products. Without understanding the most relevant keywords to optimize for your site, it is not possible to leverage those keywords to increase your site's traffic. We perform a comprehensive analysis of your business's industry, competition, and keywords to ensure optimal success. According to Danny Sullivan, search engine optimization is the process by which traffic is obtained for listings on search engines. All major search engines feature such listings, in which web sites, web pages, and other types of content are shown and ranked based on the factors that search engine considers to be most relevant. While payment is involved with paid search ads, that is not the case with search engine optimization. Show Less

Do I really need SEO? How do search engine view SEO and search engine optimization?

Search engine optimization is vital for almost all sites, unless your website is extremely unique. Google is currently the largest search engine and highly recommends… Show More

Search engine optimization is vital for almost all sites, unless your website is extremely unique. Google is currently the largest search engine and highly recommends SEO. Google has even provided a page for website and business owners to use when selecting a reputable SEO company to ensure you hire a professional SEO service. Show Less

How are SEO and Search Engine Optimization different from SEM and Search Engine Marketing?

Search engine marketing utilizes SEO, but also includes a variety of web promotion techniques. Such techniques might include Search Engine Submission, PPC, and Pay Per… Show More

Search engine marketing utilizes SEO, but also includes a variety of web promotion techniques. Such techniques might include Search Engine Submission, PPC, and Pay Per Click Campaign Management. Show Less

How much do these types of services cost?

The cost of such services depends based on how competitive your industry keywords are, your desired results, and the current state of your website. Niche… Show More

The cost of such services depends based on how competitive your industry keywords are, your desired results, and the current state of your website. Niche industries that feature rather unique or obscure keywords tend to be far less competitive. With that said, it is important to have your website and market analysed to determine an accurate assessment of your options. To develop a better understanding of approximate costs, we recommend that you review our SEO Packages. From conception to digital marketing strategy, video production, WordPress development, and social media channels, we offer a variety of options and a proven track record to help our clients achieve their desired results. Whether it is direct to consumer or by phone or web, our innovative campaigns are designed to drive customer engagement and response. Show Less

Would it be possible to upgrade our package or add more keywords after we have begun our campaign?

Definitely. If you would like to change your package at any time, please contact us and we will be pleased to make the necessary changes… Show More

Definitely. If you would like to change your package at any time, please contact us and we will be pleased to make the necessary changes to your account. Show Less

What can I expect on the day of the shoot?

Our videographer will be present at your site for approximately one hour. During the first part of the session, we will set up and review… Show More

Our videographer will be present at your site for approximately one hour. During the first part of the session, we will set up and review the location. This is the ideal time for you to make any recommendations regarding areas you would like to be filmed as well as any areas that should be off-limits for filming. Next, we will shoot the video. Show Less

What exactly is a landing page and why would I need one?

Landing pages are pages designed to capture information regarding prospective customers for your products and services. The goal is to get the prospect to contact… Show More

Landing pages are pages designed to capture information regarding prospective customers for your products and services. The goal is to get the prospect to contact you. Landing pages typically feature relevant information regarding the products and services the prospect was searching for. A landing page will also usually feature a call to action that directs the prospect to take the next step, such as completing a form, calling you, or directing them to another webpage. Show Less

Can you describe PPC?

PPC refers to pay per click, which is bidding on various advertising sections of search results pages. Such sections are usually listed on the side… Show More

PPC refers to pay per click, which is bidding on various advertising sections of search results pages. Such sections are usually listed on the side or the top of the page. The process typically works similar to an auction, in which you specify the amount you wish to spend for specific keyword searches. You only pay when a user clicks on the ad. Based on the amount of competition for specific keywords, the cost could be as little as a few cents up to as much as $50 per click. Our team of PPC specialists will work with you to design an optimized program that will help you to achieve the most relevant clicks to your landing page while staying within your budget. Show Less

I’m not sure where to get started with social media. Can you assist me in managing my business’s social media marketing?

Toronto SEO Group is here to help. We can assist you with setting up your social media presence as well as providing you with the… Show More

Toronto SEO Group is here to help. We can assist you with setting up your social media presence as well as providing you with the latest practices for managing and engaging your social media on your own. Show Less

Does your company create mobile sites?

We are available to assist you in creating a responsive site that will work with all devices and computers, or we can create a mobile… Show More

We are available to assist you in creating a responsive site that will work with all devices and computers, or we can create a mobile version, if you prefer to leave your desktop website as it is. Show Less

My business already has a website. Can you explain about your other services?

Toronto SEO Group does not just create mobile sites and websites. We are also available to provide consulting services to review the performance of your… Show More

Toronto SEO Group does not just create mobile sites and websites. We are also available to provide consulting services to review the performance of your website. Our team can assist with your site's search engine optimization to drive more traffic to your site as well as help you with analytics and reporting so you can better track the activity on your site. Show Less

So, what is SEO and why does my business need it?

SEO refers to search engine optimization. At Toronto SEO Group, we work to build legitimate incoming links and ensure that the copy and content for… Show More

SEO refers to search engine optimization. At Toronto SEO Group, we work to build legitimate incoming links and ensure that the copy and content for your website is relevant for the keywords for which you wish to be found. We will also work to ensure that your website is found for the locations for which you want to be found by taking advantage of local SEO marketing techniques. Simply building a webpage is not enough to achieve your goals and drive traffic to your site. Our number one goal is to ensure that your site is found for what you want to be found for and that your site has the infrastructure in place to continually deliver targeted leads from search engines and high quality sites within your industry, thus boosting the value for your website and business, while helping you to climb higher in search engine rankings. Show Less

Isn’t all search engine optimization the same?

No, actually not all SEO is the same. For instance, SEO can be weak or strong. A legitimate company that works based on your budget… Show More

No, actually not all SEO is the same. For instance, SEO can be weak or strong. A legitimate company that works based on your budget and what you wish to achieve will provide you with strong SEO services. SEO can range significantly from black to white and everything in between. You may have heard the term black hat SEO, which refers to a company that breaks the rules, put in place by search engines, by using cloaked pages or scripts that try to manipulate search engines. By comparison, white hat SEO practices involve the use of only legitimate, ethical practices for building links to your website, creating content, and ensuring that your website is ranked for keywords that are relevant to your website. Black hat SEO techniques might provide you with quick results for a short period of time, but they will not last and they could put your website in danger of being seriously penalized by search engines like Google. White hat techniques might take a little longer but in the end, they will provide you with a steady stream of targeted, legitimate leads. Show Less

How long will it take before I see SEO results?

If your website is brand new and you are targeting highly competitive keywords, we feel it is only fair to warn you that it could… Show More

If your website is brand new and you are targeting highly competitive keywords, we feel it is only fair to warn you that it could possible take anywhere between three months to year, but could take up to two years, based on your industry. By comparison, if you have an existing website, and suppose your website has been up for a year or two and you already have some links built back to your website in place and you are not targeting competitive keywords, it is possible that you could achieve your results within 30 to 60 days. We believe in being completely upfront and honest with all of your clients in terms of what you can realistically expect for ranking improvements. Our goal is to always be straightforward and provide accurate estimates. Show Less

Contact us today for a free no pressure consultation – 1.877.419.9044

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