Consumers across the globe are increasingly turning to their mobile devices when it comes time to learn more about a product or service or make a purchase. Research shows that 4 out of 5 smartphone users now shop on their devices, and consumers make upwards of $40 billion worth of purchases annually on mobile devices. Mobile web browsing is set to surpass desktop web browsing in the next few years, meaning that an even greater proportion of consumer purchases will be made on mobile.

In spite of the fact that research clearly shows that consumers are making more and more purchases using mobile devices, mobile website design and development still isn’t a priority for many companies. Close to half of all mobile users report having had difficulty interacting with a webpage on their mobile device, and 2 out of 5 consumers have complained about cumbersome, clunky, or difficult navigation of webpages on mobile devices. The experts at the Toronto SEO Group are here to provide mobile users with an optimal experience on your website. We work to make mobile website design and development a vital piece of all of our clients’ digital marketing strategies.

Effective & Efficient Mobile Website Design & Development

Your company’s website might look great on a desktop computer. But that doesn’t mean it will look great on a tablet or mobile device. Without a mobile website design and development strategy in place, a website will automatically be transcoded and displayed to a mobile device user. This process of transcoding is far from perfect and often renders a website in a way that is hard for users to read and navigate.

The Toronto SEO Group works to develop web design and development solutions that optimize the website viewing and navigation process for your company’s mobile device users. Content is easy to read, locate, and browse. Never again lose a customer because your site isn’t optimized for mobile.

Improving Mobile Load Times

With a mobile website design and development strategy, websites often take a much longer time to load on mobile devices. This leads to higher bounce rates, lost traffic, and lost revenue. Consider this: A website bounce rate increases by a staggering 100 percent when a page takes 4 seconds or more to load on a mobile device. That number jumps to 150 percent if a page takes 8 seconds or more to load. The Toronto SEO Group works to ensure that your mobile website loads quickly and efficiently, so you will never again lose traffic or customers as a result of slow loading times.

Boosting Conversion Rates

Research clearly shows that users conduct mobile searches with the specific intent of taking action. In fact, 70 percent of mobile searches lead to action within an hour while 45 percent of mobile searches will actually influence a user’s decision-making. Google found that 3 out of 4 mobile searches actually trigger one of the following actions: additional research (36 percent), a website visit (25 percent), a store visit (17 percent), a purchase (17 percent), or a phone call (7 percent).

The experts at the Toronto SEO Group understand the action-oriented intent behind mobile searches. By better understanding the action-oriented intent of users through comprehensive research, the Toronto SEO Group can tailor your brand’s mobile website design and development strategy to more effectively nurture leads, inspire consumer action, and increase conversion rates.

Generating More Traffic

The Toronto SEO Group’s mobile website design and development services will help to drive more traffic to your site. Considering the sheer quantity of consumers navigating the web today, if you don’t have a mobile version of your website, you are most likely losing traffic. This is especially true if your competitors have websites optimized for mobile viewing, but you don’t. The Toronto SEO Group’s mobile website design and development services ensure that if customers go looking for your brand on a mobile device, they will be able to find you.

In today’s world, mobile website design and development needs to be a part of every company’s digital marketing strategy. Whether your company’s mobile strategy needs a few minor tweaks or a major overhaul, the Toronto SEO Group is here to help. Give us a call today to see how we can serve you.