At the Toronto SEO Group, we take a holistic, comprehensive approach to search engine optimization. While some companies might be exclusively devoted to the content that is on your webpage, the Toronto SEO Group understands that true optimization goes well beyond just your brand’s website. Our off page optimization solutions and strategies can help companies improve their website’s page authority and brand image, which translates into significantly improved rankings.

What You Need to Know about Page Authority

When a user inputs a query into a search engine, there are likely thousands, if not hundreds of thousands, of pages of content that might be relevant. So how does Google decide which pages of content should score the top rankings in search engine results pages? When ranking results, search engines rely on what is known as page authority. In essence, page authority measures the quality and relevance of your site’s content and links. It is based on a logarithmic scale from 0 to 100, and the higher page authority, the better.

At the Toronto SEO Group, our off page optimization strategies and solutions are all about improving your page authority using a variety of tactics, including social media optimization, video production, blog development, and much more! Our creative strategies and solutions improve the likelihood that your content will score a high ranking in search engine results pages, which in turn improves your brand’s visibility, drives more traffic to your site, and improves your bottom line.

Comprehensive, White Hat Link Building Programs

Through comprehensive link building strategies, the Toronto SEO Group works to improve your webpages’ authority, which translates into better rankings for your site. The experts at the Toronto SEO Group aren’t just good at getting you links; they’re good at getting you the links that matter. At the Toronto SEO Group, we understand that quality is just as important as quantity when it comes to link building. From guest posts to authoritative guides, our experts know how to get you the high-quality links that will make a powerful impact on your SEO strategy. And, of course, all of our link building programs are 100 percent white hat and Penguin and Panda compliant, so you will never have to worry about getting hit with a penalty.

Better Social Media Marketing

When ranking websites in a search and considering page authority, search engines evaluate the popularity of a website. Social media metrics can work to signal to search engines that web content is popular and, therefore, deserves a high ranking in search engine results pages. That is why URLs that have garnered a significant amount of likes and shares across social media sites almost always rank well. Through audience research, expert profile optimization, and the creation of compelling content, the Toronto SEO Group will get more users sharing, liking, and interacting with your social media content, ensuring you get the rankings you want and deserve.

But the benefits of social media marketing go well beyond page authority. Social media sites provide consumers with another pathway to your website, working to drive traffic. Consider these statistics:
8 out of 10 consumers use the Internet to make purchases.
75 percent of all consumers rely on social media to make purchasing choices.
Over half of consumers’ purchasing decisions are influenced by what people in their social networks post.

The bottom line is that a strategic presence on social media sites, like Twitter, Facebook, and Instagram, can help your brand boost sales. All in all, the Toronto SEO Group’s social media marketing programs can help your business enhance its visibility, increase conversion rates, and improve the quality of interaction and engagement with customers.

Maximize Your ROI with Audience Research

All of our solutions are research-driven and goal-oriented — there is never any guesswork involved, only decisions based on firm understandings of industry trends and cold, hard data. With comprehensive audience research, the Toronto SEO Group works to ensure that the content your brand produces and syndicates is actually resonating with your target consumers. We will figure out where it makes sense for you to cultivate an online presence and what type of content you should be publishing and syndicating to see the biggest return on your digital marketing dollars.

High-Quality Video Production

Did you know that 7 out of 10 consumers view a brand in a more positive light after watching brand-related video content? The video production experts at the Toronto SEO Group will help your brand develop and syndicate the high-quality video content it needs to succeed in today’s hypercompetitive world of digital marketing. The Toronto SEO Group is dedicated to helping your brand develop innovative and compelling video content that is guaranteed to capture the attention of your consumers and boost your online visibility, from micro-videos on Vine to longer content on sites like YouTube.

Whether you need social media profile optimization or better video content, give us a call today for a no-pressure consultation to see what our experts can do for you!