Did you know that 1 out of every 5 Google searches contains some kind of local intent? In today’s world, local search marketing is a crucial component of an effective digital marketing strategy, and its importance only continues to grow. With algorithm updates like Penguin and Pigeon, Google as well as other major search engines are increasingly placing importance on local factors. Industry experts anticipate that search engines will likely roll out even more updates to prioritize local results in the next few years.
Local search marketing is a critical component of all Toronto SEO Group digital marketing programs. Through comprehensive local marketing initiatives and local SEO strategies, the experts at the Toronto SEO Group will help your brand to fully harness the power of both mobile search and searches with local intent in order to improve conversion rates, drive sales, maximize visibility, and improve rankings.
A Multidimensional Approach to Local Search Marketing
Many ranking factors come into play in a local search marketing strategy, including business signals, on page signals, review signals, social signals, and social media signals. The Toronto SEO Group is here to help your brand leverage the power of local search in order to maximize its visibility across the Internet. Our SEO experts have the experience and the expertise to tailor your website strategy to users’ local intent. The Toronto SEO Group’s local search marketing is a multifaceted, strategic approach that includes localized keywords, localized content, local search engine profile optimization, and citation development. Here’s what you will see:
- More local traffic with local keyword research and analysis. It is easier to rank in local searches than non-local searches, as there tends to be less competition overall for local keywords. That means that the right localized keywords can make a dramatic difference in your SEO program. The Toronto SEO Group understands the importance of localized keywords in a local search marketing strategy. Our experts will work with your brand to identify the most effective localized keywords and integrate them in critical on page elements of your website, including URLs, page titles, meta descriptions, H1 and H2 tags, and web content.
- Improve visibility with comprehensive local citation building. Our local citation development efforts will put your business on the map. We will work to ensure that your company’s identifying information (name, email address, phone number address, etc.) is published on locally relevant and industry-relevant indexes and directories across the web, including chamber of commerce websites, local news sites, local professional association sites, local blogs, and industry indexes and directories. As the importance of local factors continues to grow in search algorithms, search engines are increasingly taking local citations into consideration when ranking pages. The Toronto SEO Group ensures consistent, informative citations to ensure that when it comes to local SEO, your company isn’t left behind.
- Attract more traffic with compelling, locally targeted content. It doesn’t matter how visible your brand is — if you aren’t visible in the areas where your target consumers are, you are wasting valuable digital marketing dollars. The Toronto SEO Group will work to develop content specifically tailored to geographic areas where your consumers are. We’ll boost your brand’s visibility where it counts.
- Enhance brand image with local search engine profiles. As part of our comprehensive local search marketing programs, the Toronto SEO Group will create and optimize local search engine profiles for your brand, including Google Local, Maps, or Places; Bing Local; Yahoo Local, etc. Our experts will eliminate duplicate profiles and verify that all profile information is 100 percent accurate and consistent, giving you total control over your brand’s image.
The Power of Local: The Key to Better Conversion Rates
Improved local search marketing strategies translate into higher conversion rates, more sales, and a better bottom line. The data speak for themselves. After searching for a business online:
- Close to 6 out of 10 consumers will place a phone call to the business.
- Over half will visit the business’s location.
- Over 4 out of 10 will make a purchase from the business using their mobile device.
The Toronto SEO Group Commitment: Expanding Visibility, Maximizing ROI
Local search marketing expands your company’s visibility and maximizes your digital marketing ROI by ensuring the people who are most likely to purchase from your brand know where you are and how to get in touch with you. From better citation building to more effective localized content, the advantages of the Toronto SEO Group’s local search marketing programs are clear. Get in touch with us today to see how our local search marketing programs can give your company the competitive edge it needs to thrive in today’s hypercompetitive world.