Facebook ads can be a particularly effective way to generate more leads, especially given the expanded targeting features the social media network has released. With these features, you can refine your ads to target a highly defined group of prospects. Not sure how to take advantage of those features? An experienced B2B SMO agency can help.
- Define Your Target Audience
Begin by making sure you know as much as possible about your target audience. This includes age, language, gender, and interests. Take the time to develop a list of keywords your target audience would likely be searching for.
- Target Facebook Group Members
Although it’s not possible to target an active group of which you are a member specifically when creating Facebook ads, you can target members of a group. Get started by searching for keywords that may be used to describe the page or group that interests you. After creating a new ad set, enter those keywords under Detailed Targeting and then click Narrow Audience.
- Using LinkedIn Connections
In some cases, you may have contacts on LinkedIn that you have not yet reached out to on Facebook. When this is the case, it can be helpful to bring those connections over from LinkedIn to your Facebook account. A customized approach is always the best approach when it comes to targeting LinkedIn connections. To get started, export your LinkedIn connections and upload them to your Facebook audience. Once you have created a custom campaign using the Facebook Power Editor, you are all set to begin making the most of your LinkedIn connections using Facebook ads.
- Target Prospects Based on Specific Positions
Another great way to make the most of Facebook ads is to target prospective leads based on their designations or positions at work. To employ this strategy, go to Detail Targeting and choose Demographics as Work. You can then target leads based on their position or designations within their businesses.
Marketing using Facebook ads is an easy and effective way to reach prospective customers. Understanding how to maximize the potential of Facebook ads can ensure you do not miss any opportunities to connect with leads. If you’re new to advertising on Facebook, working with a B2B SMO agency can help you understand the best ways to put Facebook ads to work for your business.