Every now and again there comes a topic that looks like it was meant to confuse people. It won’t be an exaggeration to say the web development and digital marketing world is heavily saturated with such cases of mind bogglingly confusing similarities. What are we about this time?
The difference between AdRoll Retargeting and Google Remarketing
Those terms are all the more confusing when used in their abbreviated forms, “retargeting” and “remarketing”. Right!?
Well, it’s time to print some shelf labels and put the confusion to rest by answering this long overdue question.
What’s the difference between AdRoll retargeting and Google remarketing?
And the answer is… there is and there isn’t a difference.
Yes, we know. We promised to make it less confusing, and made it somewhat more. But don’t worry, here’s the explanation.
There is no difference between the terms from the standpoint of the AdWords platform, only.
When you’re using Google AdWords, both terms refer to methods of reaching new potential customers, who’d visited your website, and then left. Those methods allow you to re-engage them, redirect them to your website and get them to take the desirable action. So yes, remarketing and retargeting mean the same thing, within the scope of Google AdWords advertising campaigns.
But that’s not all.
If you use AdRoll, there is going to be quite a difference.
Sadly, with the way Google retargeting is set up, it is virtually impossible to do effective retargeting for different set of audiences. For example, if you want to target audiences visiting certain pages, within Google Adwords you would have to create a new pixel for each audience segment and place it on the pages you wish to retarget, and then run a different campaign for each. A lot of words come to mind here, “ordeal” definitely being one of them.
With AdRoll Retargeting, you get to sit back and see the platform do it for you.
The algorithm used by AdRoll will look at the times of high conversion and adjust your campaign based on the time period. Moreover, AdRoll allows you to retarget anyone coming to your site, regardless of whether you are running an Adwords campaign or not, and how the visitor got to your site to begin with.
Last and most important point to consider is that with Google Remarketing, you are stuck with Google inventory. With Adroll, you not only access Google inventory but also Microsoft, Facebook and 30+ others which gives you a much better campaign performance.
Power to the people!
And here’s a bonus Marketer’s Lingo Tip:
There is always a difference between Retargeting and Targeting
Unlike the two first ones, those two terms are not interchangeable in any way. Remarketing/retargeting are practices that allow you to re-engage visitors and increase conversion rates. Targeting is an entirely different story.
Targeting is an umbrella term that may refer to a list of different strategies that essentially focus on your target audience, the ways, places and times you engage them within the scope of your ad campaign.
There are different types of targeting. One is Device Targeting, which deploys one set of ads to a desktop computer and another set of ads for mobile devices. This is one example out of many, of course. There is also targeting by age group, interests, geographic location, gender, and many, many more categories by which target audiences are divided and addressed separately.
To summarize, targeting is your strategy of choosing and addressing your audience to begin with. Retargeting/remarketing is the way to re-engage a user who’d visited but left your site.
We hope this helped you understand the distinctions between those terms, and restored some clarity in this sometimes confusing world. Good business to you, and best of luck with your campaign!