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Boost Your Brand Power with Local Advertising

October 13, 2016 Kanica Yadav

Did you know that 82 percent of consumers report having used a local business within the past 12 months? Or that 98 percent of those who have used a local business in the past year…

Boost your brand power
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5 Mistakes That Are Gruesome for Your PPC Campaigns

October 5, 2016 Kanica Yadav

As any professional PPC services firm in Toronto will tell you, when it comes to PPC campaigns, even seemingly small mistakes can have catastrophic consequences. Make sure to avoid these mistakes that will inevitably wreak…

5 Mistakes that are gruesome for your PPC campaigns
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5 Google Analytics Goals Every Online Marketing Agency Should Track

September 19, 2016 Kanica Yadav

Google Analytics is a very handy tool box for tracking your website’s progress in web searches and its other parameters. The problem is that the set of options and tools in there can be daunting…

Google Analytics Goals
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6 Ways to Safeguard Your Website Content from Online Thieves

August 29, 2016 Kanica Yadav

It’s every brand’s worst nightmare: A lazy content writer pillages your website’s content, switches the wording around a bit, adds a few keywords, and then sells it as his or her own. Suddenly, the original…

Safeguard Your Website
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5 Social Media Lessons Businesses Can Learn From Celebrities

August 24, 2016 Kanica Yadav

Have you ever noticed how a verified celebrity can easily wrack up millions of social media followers without putting in that much effort? Sure, fame does hook in a lot of followers, but that isn’t…

social media promotion agency
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Key SEO Considerations for Your Next Website Redesign

October 15, 2016 Kanica Yadav

Keeping your website modern and up to date is a key component of advertising in today’s world. But a website redesign should never come at the expense of your SEO strategy. To ensure your SEO…

Key Seo considerations for your next website redesign
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Blending the Power of Paid Advertising and Search Engine Marketing

October 7, 2016 Kanica Yadav

Search engine marketing is a kind of organic marketing, as an algorithm determines the ranking of a site by taking into account a number of factors and variables. In essence, results in search engine marketing…

Blending the power of paid advertising
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4 Ecommerce Link-Building Tactics to Increase Your Search Rankings

October 3, 2016 Kanica Yadav

Link building is a key way for ecommerce sites to increase their search rankings, enhance their visibility online, and drive sales. Curious about how to improve link building for Toronto ecommerce sites? Be sure to…

Link building tactics
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How Marketing and Sales Differ Between Inbound vs Outbound Marketing

September 12, 2016 Kanica Yadav

In today’s hypercompetitive world of internet marketing, marketers are more concerned than ever with converting high-quality leads. In fact, 3 out of 4 marketers say converting leads is their top priority, while over 2 out…

Inbound-Marketing
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Video Marketing: YouTube vs. Wistia

August 26, 2016 Kanica Yadav

Video is becoming an increasingly important component of inbound marketing. In fact, the Weidert Group estimated that by mid-2017, video will account for close to 70 percent of all consumer internet traffic. That’s a pretty…

Video Marketing
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