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Technical SEO vs Content Marketing

July 19, 2016 Kanica Yadav

Many organizations find that when it comes to SEO and digital marketing, funds and time are limited. They might wonder if they really need both technical SEO and content marketing to maximize visibility and drive traffic. The…

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Email Marketing Recommendations for Small Business Owners

July 11, 2016 Kanica Yadav

Have you noticed your inbox tends to look like a flood has started? When it fills up at this kind of rate, the decision between delete and open is leaning strongly towards delete. After all,…

Toronto digital marketing agency
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SEO Considerations Before Buying an Existing Website

July 6, 2016 Kanica Yadav

Purchasing a developed website is like all other investments – it can be a source of profit and a great addition to your portfolio, or it can be a total disaster, costing you more in…

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Warning! You’re Losing Customers by Not Responding to Negative Reviews

June 30, 2016 Kanica Yadav

Growing and maintaining a solid customer base should be one of the top priorities of any business. In a world where most of the marketing is happening online, and users are encouraged to give their…

Toronto SEO services
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Best Practices to Optimize a Website for Local Search Marketing in Toronto

June 28, 2016 Kanica Yadav

The world is rapidly becoming a global village. This is an amazing thing for global businesses, huge retailers and even small-scale operations which market their products worldwide. But what if you need to reach a…

SEO services in Toronto
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Increase Website Conversion Rate with These Valuable Tips

July 21, 2016 Kanica Yadav

You’ve probably heard a good number of effective search engine optimization tips over the years. But do you know any conversion rate optimization tips? Conversion rate refers to the proportion of visitors that end up…

website conversion rates
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On Page SEO Basics: Image ALT Text Vs. Image Title – Handle with Care

July 13, 2016 Kanica Yadav

Over time, we have given our reader many blogs dedicated to on page SEO and image optimization tips, but seem to have left a “little” something out. Most SEO services experts have this blind spot of something…

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Website Migration Checklist to Retain SEO Value

July 8, 2016 Kanica Yadav

Every now and again, a website needs to be moved to another URL. There are many different reasons for making this decision, such as switching to https, going international or rebranding, just to name a…

Toronto SEO consultant
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LSI Keywords – Latent Semantic Indexing

July 4, 2016 Kanica Yadav

There’s a subtle but significant change happening in the world of organic SEO. First, it was mainly the talk among Toronto’s keyword research experts, but recently more and more developers and users are becoming aware…

LSI keywords
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How to Turn Your Old Content into a Brand New Marketing Asset?

June 30, 2016 Kanica Yadav

When a website runs for years, it tends to accumulate a vast number of pages. Content pages, blog articles, news updates and a great deal of other content that has been indexed, ranked and keeps…

Toronto content marketing company
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