If you suspect that your website might be affected by the Google Fred update, it is important to hire a digital marketing agency in Toronto. That way, your suspicions can be confirmed or denied. In addition, a reputable Toronto digital agency will provide a means for recovery if the Fred update exists. Remember, you are not alone in this. In fact, many of the top digital agencies are currently working with online customers in regard to “Fred.”
Google is known for changing its algorithms or making updates on a regular basis. Depending on what those are, some online businesses are happy and others disgruntled. Just this past March, Google did it again when it rolled out Fred. Many people were completely unaware of this update until they noticed a dramatic drop in traffic. In some instances, the decline was as much as 90 percent.
The Fred update focuses on specific sites, those with heavy advertising, shallow content, and heavy affiliations and even certain local sites. At this time, no one is certain if additional types of sites will be added. If you have experienced a noticeable drop in traffic, the Fred update is probably affecting your website. Instead of panicking, the best course of action is to hire a reputable Toronto digital agency. The agency’s experts are well informed about all of Google’s actions and are prepared to help. They have the ability to quickly identify the presence of Fred’s effects and then follow through with making the appropriate corrections.
The reason for rolling out the Fred update was to target low-value content and heavy ad sites that exist for the sole purpose of generating revenue without being of any real value to readers. Especially as the number of people using mobile devices to connect to the internet is continually rising, Google is making changes to create a more level playing field. It wants online businesses to have a focus and purpose, one that is beneficial to the site owner, as well as site visitors.
If you need help dealing with Fred or any SEO issue, it is important to hire a top Toronto digital marketing firm. At the Toronto SEO Group, our team of experts has the experience and expertise required for a Fred recovery and dealing with any other SEO issue. Please give us a call today or browse through the services that we offer by visiting our website.