Wondering how to help ensure your brand gets found online by customers? The key is
local SEO. Every small business undeniably needs local visibility online in order to grow
its presence and be found by potential customers. When it comes to developing a local
SEO strategy, be sure to keep the following tips and tricks in mind.
Get reviews and feedback from your customers. As any local SEO expert or
consultant will tell you, positive reviews and feedback are vital aspects of local
SEO efforts. Therefore, you should be focused on trying to get positive customer
reviews on sites like MouthShut, Yelp, Insider Pages, Angie’s List, and Merchant
Circle. Remember, customers are naturally attracted to places with 4- and 5-star
review ratings, so positive reviews will help you drive traffic to your website.
Content is key. Content is the king of any SEO strategy, and the same applies to
local SEO. In order to ensure that your business is visible on Google Local, you
want to make sure you have relevant local content on your blogs and social media
Create different landing pages for different locations. If you are active in
different locations, it is best to create different landing pages for each location.
Then, optimize them with local keywords.
Maintain a steady presence on social media. Small businesses often fall into the
trap of not maintaining a consistent presence on social media, posting sporadically
or not at all once they’ve created pages. Put simply, this is bad for your local SEO
strategy. Make sure you maintain a regular presence on social media, posting
several times every week, in order to get found online.
Consistency matters. As part of your local SEO strategy, you want to get your
business listed as many places as possible. However, the information between
listings absolutely must be consistent. Local search ranks businesses on
consistency across different types of listings. This is done with a straightforward
standard called NAP (name, address, phone number). No matter where your
business is listed, this information should always look the same. Otherwise, your
rankings could suffer.
Make sure you are easy to contact. Make sure relevant contact information is
displayed on all of your listings and social media accounts.
Last but not least, if you want to help your brand get found online, you may want to
consider hiring a local SEO expert for local search engine optimization services. A local
SEO consultant can help you leverage the full potential of an effective local SEO
strategy, helping you improve your brand’s visibility, drive traffic to your site, and boost
your bottom line.