Matt Cutts, head of Google’s webspam team (the group at Google responsible for reducing spam on SERPs), recently told Search Engline Land‘s Barry Schwartz that Google has applied a 15% reduction in the amount of rich snippets displayed in the search results.
Ultimately this means that Google has reduced the number of Authorship labels showing up in SERPs by ensuring that Authorship labels only appear if the website they are linked to is trusted in order to improve the ‘quality’ of results.
This means that Google will begin to reduce the number Authorship labels in results based on the trustworthiness and quality of the content on the site (not your Google+ page)
How is this going to effect me, my business, and my marketing techniques?
There are three different ways that your page could appear in combination with an Authorship label:
- Full Authorship Label: Image, Name, and # in Google+ Circles
- Partial Authorship Label: Name and # in Google+ Circles
- No Authorship Label
The Authorship portion of the most recent Google Algorithm update has restricted the frequency that you’ll be able to have a full Authorship tag in your result in order to improve the quality of those results. With that being said this means that since posts with Google Authorship labels tend to have a better CTR they may now be even more valuable for marketing initiatives.