Unlike outbound marketing, which entails getting messages out to potential and existing customers, inbound marketing services help customers find your online business through different natural and paid search engine efforts. In other words, instead of reaching out to find new customers, the customers come to you.
Although email marketing campaigns and other types of outbound strategies are still beneficial, to grow your business, you need to hire an SEO agency that has experience and expertise specific to inbound marketing.
Inbound Marketing vs. Outbound Marketing
Inbound marketing is an effective way of generating leads and driving sales, which helps a business grow. On the other hand, marketing methods that deal with outbound strategies typically target a mass audience, whether in your demographics or not. There is also a difference in the cost of these services. When comparing inbound marketing vs. outbound marketing, the latter is more expensive.
- Generating Website Traffic – Since the World Wide Web’s inception, the way that people conduct business has revolutionized. To help customers find your website and, therefore, the product or service that you sell, the volume of generated traffic needs to increase. Of all the inbound marketing strategies, blogging is the most powerful. This requires posting several blogs per week that have compelling and useful content; optimized titles, headers, sub-headers, alt tags, and more; and incorporated keywords that are relevant to your business.
- Converting Visits into Leads – Inbound marketing also works by increasing the number of visits that convert to leads. In addition to well-written blogs, you want to offer your targeted audience premium content, such as e-books, videos, white papers, and webinars. In addition, add a call to action to your landing pages and use a method for collecting prospects’ contact information. People will begin to trust your company, seeing it as authoritative and credible.
- Marketing Automation – Marketing automation is innovative and sophisticated. Using the right systems, many manual tasks are automated. This allows you to keep customers up to date on newly posted blogs, news information, new products or services, and so on. However, this also allows you to see what your competition is doing and it frees up some of your time so that you can focus on other aspects of the business.
- Converting Leads into Viable Customers – Over time, inbound marketing will improve your search engine ranking, which equates to more traffic and leads. You can then follow up on leads by sending out emails or making phone calls, encouraging potential customers to schedule an appointment, make a purchase, or take some other action.
At Toronto SEO Group, we can help your business grow through various inbound marketing tactics. After discussing your goals and analyzing your site, our experts will devise a plan that is guaranteed to get results. For more information about our services, visit our website or contact us by phone to talk to a company representative.