While social media platforms emerged as a way to stay connected online and share news and events, they have evolved into a billion-dollar industry. Given the popularity of social media, marketers should not overlook it, particularly when it comes to improving search engine rankings. Google and other search engines actually place a tremendous amount of importance on social presence, so it’s important to learn how to optimize your social media posts so they perform well in search engines. Below, we offer a few tips to help you get started.
Begin with the Basics
Anything posted on social media, whether it is an article, video, or picture, becomes part of your social media content. As is the case with any other content, your social media content should be of the highest quality while also providing value to your audience. It’s also important to utilize semantic markup when sharing content on social media. This involves placing an HTML tag on your content that will tell search engines precisely what your content is about. Include keywords to increase search engine rankings.
Build a Network of External Inbound Links
Social media offers an excellent platform for increasing the number of external links to your website or content. The more external links you have, the more authority search engines will give your website. To do so, share content in relevant discussions to not only provide value to readers but also increase the opportunity to gain external links via social shares.
Take Care in Developing Social Media Profiles
When users want to learn more about a particular brand, they often click on that brand’s social media profile that appears in search results. It’s common for many people to go directly to a company’s Facebook page to learn more rather than searching on Google first. Your social media profile can prove to be a valuable source of information to users while helping increase your brand presence online and authority. Take the time to carefully cultivate a social media profile. Be sure to tailor the bio in your profile to the particular social media network you are using. Some networks require copy that is more concise while others allow lengthier copy. Also, remember to add keywords to your profile for Search Engine Optimization. Make sure all fields in your profile are completed. Leaving fields blank will lead cause your profile to appear unprofessional. Finally, make sure you link to your other social media profiles to take advantage of cross-promotion.
Optimizing your social media accounts for search engines is a great way to expand your brand presence while reaching more prospective customers.