Dec

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2015

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Keyword Research Guide

You probably know by now that among the different means of generating traffic to your blog, search engine traffic is one of the more efficient. Posting quality content is not always enough for this, of course, because you need to make sure to have your page pop up in relevant searches.

This is where finding the best keywords and using them correctly is the key. Our keyword research experts have devised this blog post for your benefit, and it should help you plan the research correctly and give a strong boost to your blog post traffic.

Blogging and Keyword Research – The Basics

The two ways to go about using keywords in your blog:

Write the post first, as you normally would, then conduct the research adding the relevant keywords into the text. Try to focus on relevant, low competition keywords with lots of searches to them.

The other way to do it is to conduct the research first, and let it determine what you are going to write about. This may steer you towards more in-demand topics and away from those that will have your audiences yawning. This approach is, essentially, basing the offer on demand and is considered the more efficient of the two.

Regardless of which approach you decide to adopt, it leads us to the next question.

How to Integrate the Keywords in your Blogpost?

This essentially does not differ from on-site SEO principles that you apply for your regular website pages. Let’s say, for example, that you are offering mobile repair services, and choose the random keyphrase, “how to fix a broken Galaxy screen”. Where in your blogpost for DIY adventurers would you put the keyword? Here is the breakdown:

  1. In the Title – How to Fix a Broken Galaxy Screen (don’t forget to use the TITLE tag!)
  2. In the page URL – www.mobilerepairexperts/blog/how-to-fix-a-broken-galaxy-screen
  3. In the META description of the blog page (this one is important!)
  4. In the ALT tag of an image on the page
  5. In the first paragraph of the blog article
  6. In the last paragraph of the blog article
  7. In one or two headings or subheadings (h1 and h2 tags)
  8. Once per approximately 200 words of content (don’t be greedy, there is such a thing as keyword stuffing and you don’t wanna go there)

Targeting Two Phrases in One Post

There is one more tool of targeting an additional or secondary keyword in your blog post. It should be used with caution and sparingly, as it can cause the search engine to get a bit confused as to what you are targeting, but it is a useful tool that can drive extra traffic your way.

You can use overlapping words, for instance: keyword research expert naturally includes keyword research. Finding related phrases or synonyms can work as well. Using keyword analysis tips here is a good idea. Add internal links with both secondary phrases in them and it should anchor them for the search engine to find.

For more keyword analysis tips or help setting up your digital marketing campaign, feel free to contact us and we will do our best to boost your blog or website traffic!

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