If you work as a professional marketer, you need to stay on top of changes to social media sites. As an expert, you offer a tremendous amount of knowledge about content marketing and other SEO strategies. However, even if you have an inbound marketing certification, meaning that you completed comprehensive marketing courses that covered all of the core elements of inbound methodology, you may not be aware of the newest content strategy for LinkedIn that is based on its new interface.
To provide your customers with exceptional service in all areas of SEO optimization, you need to learn all you can about this new interface. Most notably, when you log onto this site, you will notice that it looks very similar to Facebook. Some examples of the primary changes include:
- Navigation – The first thing that you will notice is that users can now navigate seven sections, including Home, Jobs, Notifications, Messaging, My Network, Search, and Me.
- Trending Stories – Curated by algorithms and editors, the new interface offers trending stories.
- Search Interface – The search interface is also different, making it easier for users who search to find companies, jobs, and different parts of the social network during a search.
- Hidden Advanced Search – With the new interface, a user clicks on the magnifying glass icon located inside of the search box. Once it opens, it is possible to narrow the search down based on Groups, People, Companies, Jobs, Posts, and Schools.
- Network Building – For some time, people have complained about the confusion of building a network. Unfortunately, the new interface does nothing to solve that issue. Today, users need to connect only with known people. Yet when sending an invite to link up, they no longer receive a message asking if they know that individual. The option for adding a personal message when hitting “Connect” for someone on the list of “People You May Know” is also gone. A user can still decline an invite but not report it as spam.
LinkedIn’s new interface is both good and bad. On the positive side, users have their own pages and scrolling through the pages is easier. Also, users receive notifications whenever top connections celebrate a work anniversary, have a birthday, or start a new job. This opens doors of opportunity for improved engagement. The biggest drawback is that notifications continue to pop up, even after a user sees them or performs an action.
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