There’s a subtle but significant change happening in the world of organic SEO. First, it was mainly the talk among Toronto’s keyword research experts, but recently more and more developers and users are becoming aware of the LSI phenomenon.
The gradual shift from the origins of keyword use – which led to keyword stuffing and other atrocities – to the emphasis of quality content, is finally reaching the stage where the target keyword is becoming almost secondary in the world of SEO.
So is Latent Semantic Indexing changing the game, or is it just a valuable but non-threatening addition to the existing set of rules?
Old Game – New Rules. The Keyword Research Evolution
Our professional opinion is that the change is not going to be rapid, but it definitely is going to be significant. And the transition should be taken very seriously. LSI keywords are the bridge between the old and new way of creating content for the web, and we have to walk this bridge.
So What is Latent Semantic Indexing and What Does it Do?
LSI key phrases are search terms with a high correlation value with an entered search phrase. They can be described as synonyms or variations of a target keyword, but it’s also more than that.
LSI indexing is used to determine the quality of content on a given page, by running a scan for words appearing alongside the designated key phrase, cross-referencing them with a list of what the search engine judges should appear there.
Another use of the LSI is to help users find what they need rather than the phrase-specific keyword they typed in the search field. For example, if I am looking for a “leather furniture”, then the phrases “leather couch”, “leather sofa”, “faux leather”, “high end furniture” and other similar phrases can be expected to be found on the page as well.
This also means that a page mentioning the keyphrase in passing won’t rank high, but one that has a high number of related keywords will. If you want an example of LSI at work, type in a search and see the results with highlighted words that you didn’t include in your search specifically.
So how do you Make Use of LSI Keywords in your SEO?
To utilize this novelty in your favour, you will need to find latent semantic keywords. One way to do it is by using LSI keyword research tools. We can recommend LSIGraph. There are more out there but it is a great place to start from. There is also the “related searches” option in the bottom of the first result page, which can give you some ideas.
What does it mean from the organic SEO standpoint? As Toronto’s keyword research experts, we can say that it is only for the best, if you know how to ride this new horse. The old use of keywords is still in place, and you should go on integrating them in your copy. But don’t forget to bolster your page’s ranking by generously sprinkling the text with Semantic Keywords as well.
The idea is that a good text on a given topic will have them anyways, but knowing how it works gives you an edge and allows you to utilize them strategically. Good luck!