Believe it or not, global mobile traffic now compromises 15 percent of all internet traffic. Customers are increasingly relying on their mobile devices to find the information they need online. A small business with an effective SEO strategy will inevitably have a competitive edge over its competition. So, how can small businesses develop a successful mobile SEO strategy? Be sure to keep the following trends and tips in mind.
Cultivate your presence on local listings. Did you know that 50 percent of all mobile searches are conducted in hopes of finding local results? To maximize the success of your mobile SEO strategy, it’s key to cultivate your presence on local listings, such as Google Places. Make sure that all of your relevant information, including address, phone number, etc., is correct so that customers can easily call you for more information or come into your store to make a purchase. Remember, 4 out of 5 mobile searches lead to some kind of consumer action within an hour.
Make sure your website is mobile-friendly. As an SEO agency or service in Toronto will tell you, in order to succeed at mobile SEO, you need a mobile-friendly site. Whether you opt for responsive web design or a mobile version of your site, make sure that you optimize all of your content. This is especially important considering that Google is now giving mobile-friendly websites a boost in the rankings.
Pay attention to loading speed. Once mobile users get to your website, you want to make sure that they actually engage with your content. Part of this effort should be ensuring that your loading times are reasonable. Research consistently shows that customers are unwilling to wait more than three seconds for a page to load. Any longer than that, and they are significantly more likely to abandon the page.
The bottom line is that mobile needs to be integrated into every SEO strategy. For help developing or refining your brand’s mobile SEO, it never hurts to contact a professional SEO agency or service in Toronto.