When it comes to small business website design, one of the biggest misconceptions out
there is that mobile website design services and responsive website design services are
basically the same thing. Although both responsive website design and mobile website
design can be employed to ensure that a website renders well on a mobile device, these
are two different strategies.
A Mobile-Friendly Website Isn’t Always Responsive
First of all, it is crucial to note that not all mobile-friendly websites are responsive
websites, meaning that mobile website development doesn’t have to necessarily use
responsive website design techniques. A responsive website is one that responds to the
specific needs of an individual user and to the configurations of a particular device. The
way a website renders will change depending on factors like screen size and dimensions.
Key features of responsive website design include condensed navigation, dynamic
content, optimized images, and correct padding and spacing. It’s relatively easy to tell if a
site is responsive when browsing on a computer. Simply make the browser size smaller
and smaller, and watch how the appearance and layout of the text and images changes.
By contrast, mobile website development entails producing a mobile-friendly website
that works the exact same way across different device types. This means that nothing
changes between a computer and a mobile device. Whereas a responsive website will
have dynamic content, a mobile-friendly site has static content that doesn’t change or
move in accordance with variations in screen size. Key features of mobile-friendly
websites include simplified navigation and smaller images.
If You Have a Significant Mobile Audience, Invest in a Responsive Site
Therefore, if more than 35 percent of your website’s total traffic comes from mobile, you
will want to hire a responsive website design company for your small business website
design needs. Full content is available for all users, and identical URLs are indexed for
both mobile and desktop web. If you are considering using a responsive website design
company for mobile website development, you will also want to keep in mind that
responsive websites tend to be better for search. This is because responsive design simply
embeds new code on the back-end of your website, meaning that your company’s link
equity is preserved.
Opt for a Mobile-Friendly Site if You Don’t Have a Huge Mobile Audience
A mobile-friendly site is basically a copy of your website. The server works to deliver an
optimized version of the site that is smaller, lighter, and easier to navigate. The good
thing about mobile-friendly sites is that they tend to be quite affordable. The major
drawback of responsive website design, particularly for small businesses, is that it can be
quite costly. If mobile traffic is less than 35 percent of all traffic to your website, then
there is probably no need to invest in the services of a responsive website design
company. A mobile-friendly site will do.
Understand Your Needs to Make the Right Choice
The bottom line is that when it comes to choosing between mobile and responsive
website design, there is no single “right” choice. The best option will depend on your
needs and preferences. Therefore, the best advice is to understand the criteria you are
working with before you choose between the two.