One of the things that every SEO company in Toronto knows is that there is such a thing as black hat and white hat SEO practices.
Black hat SEO used to work in the early days of search engine optimization, so much so that many websites with substandard content rose to high ranking by pulling all sorts of tricks.
Most of those tricks used nowadays will land you in the sandbox. That place where Google puts naughty websites.
The big problem even for an honest digital marketing professional is that there are practices that might seem legitimate but will have Google come down on you harder and faster then you can recover from.
In fact, and sadly so, the list of things that you should avoid in your off page SEO activities is not only long but growing quickly too. It has become a veritable minefield, and every wrong step means your business will suffer.
So what are those hidden mines that you should avoid stepping on at all costs when building your off-site optimization strategy?
- Spam Commenting. A link building strategy that used to be the go-to method for most old-school SEO specialists in Toronto and around the world, it is now a major No-No. Dropping your link in comment sections on blogs and websites will not only not help you anymore but might even lead to penalties.
- Paid Links. While not an entirely bad practice, paid links are something you should use in moderation and with great care. Following sites with unrelated content and links from sponsored posts will not look good, or work for you at all.
- Spun content. A long time player in the game of off-site SEO, taking one article and spinning it into a number of rewritten replicas may sound good, but only up until the moment when you actually read those replicas. They are veritable gibberish and Google can tell them for what they are, not to mention that any visitor reading them will not think highly of you.
- Low Quality Directories. Submitting your website or business to a low-quality directory will not grant you any favors with search engines and might even lead to penalties. Submitting to high-level directories makes sense however, because clients may find you on them, as it were, directly.
- Reciprocal link Exchange. While not a bad practice in itself, since exchanging link does allows companies send business both ways, it will not contribute to your off page SEO in any considerable way.
- Guest Posting. Another example of a good practice that should be approached with moderation and care. Make sure to invest in quality content that will build audiences and gain you links. Doing it for quantity alone will dilute your content and as a result, the worth of your links.
This covers the main caveats that have to do with off-site SEO practices, and should give you an idea of what type of activities to avoid and be careful with.
If you wish the help of a professional Toronto off-site SEO company, feel free to contact us directly and we will make sure your offsite link building strategy thrives and blossoms.