There is no denying it: Pinterest presents a pretty lucrative opportunity for social media
marketing. Research conducted by the Pinterest marketing firm Piqora found that a single
pin on Pinterest creates an average of $0.78 in sales. A Shopify study found that visitors
to a brand’s Pinterest page are more than 10 percent more likely to make a purchase than
visitors to a brand’s Facebook page are. Effective Pinterest marketing is all about
harnessing that sales potential.
So, what can you do to take your Pinterest marketing strategy to the next level and boost
sales? Well, it’s all about increasing repins. More repins translates into increased
visibility and more sales. And the key is to get as many repins as possible right off the
bat. According to one Pinterest study, roughly 30 percent of all click-throughs happen the
day after the content is first posted. Therefore, the more repins you can get in this initial
window, the higher the chances that your content will continue to be shared down the
line. In order to increase repins, take a look at these Pinterest promotion tips.
Make sure your pins are designed for smartphones. If you want to increase repins,
you need to make sure that your pins are smartphone friendly, as over three-quarters of
all Pinterest usage comes from mobile. If your pins are not smartphone friendly, you’re
likely missing out on a key segment of your audience.
Add categories. Always add categories to your content, as this will make it easier for
people to find and, subsequently, to re-share.
Time it right. Be cognizant of when you are pinning and make sure that this corresponds
with the times that your audience is most likely to be online and tuned into Pinterest.
Keep in mind that pins posted between 2 p.m. and 4 p.m. and between 8 p.m. and 1 a.m.
have the highest rates of repinning. Additionally, more pins are repinned on Saturday
than on any other day of the week.
Be aware of color schemes. Coloring and lighting matter when it comes to visually
driven social media platforms, like Pinterest — and they matter a lot. To leverage color to
increase repins, keeping the following in mind:
Avoid black-and- white images. Many people think black-and- white images look
artsy and elegant, but the truth is that they get way less repins.
Avoid dark images. People don’t especially like dark images and, therefore,
don’t tend to repin them. In fact, images that are in the medium lightness range
get repinned 20 more times than dark images do. If it’s necessary, it never hurts to
edit your image to make it lighter.
Avoid desaturated images. Users like bright and vibrant colors, which is
probably why images that are saturated at 50 percent get almost 10 times more
repins than images that are desaturated.
Favor reddish-orange images over blue images. Did you know that images in
warm color schemes, particularly reddish-orange images, get twice as many
repins on average as those that are principally blue? Be sure to leverage the power
of warm colors when it comes to curating Pinterest content.
Repin old pins. Pinterest is great for recycling content. If you had a pin that was
especially popular, it never hurts to repost it a few months down the line. You’ll give it
new life and increase pins.
In conclusion, if your brand has decided to invest time and resources into cultivating a
presence on Pinterest, it’s key that your content is getting repinned. If you’re struggling
to increase repins, you may want to consult a professional content marketing firm for
expert Pinterest promotion tips and a more comprehensive Pinterest strategy.