Are pervasive SEO myths hurting your SEO strategy and your search engine rankings? To find out, be sure to take a look at these SEO myths to leave behind in 2016.
It’s all about keywords. This is probably the most persistent of all SEO myths. Back in the day, search engine optimization used to amount to little more than strategically stuffing some keywords throughout your content. It was all about keyword density, meaning the more keywords you could fit into your content, the better. In spite of the fact that Google could very well slap you with a penalty for this kind of content, this myth has legs, and even some search engine optimization firms out there are convinced that keyword density is an important metric. The reality is that your best bet is to ignore keyword density. Instead, focus on producing high-quality content in which you utilize keywords in way that is natural and intelligent.
Only meta tags matter. Meta tags used to be a hugely important part of the SEO process. You could include the keywords you wanted your site to rank for in these tags, and if a user entered that word or phrase into a query, the site would pop up. Today, it’s common for people to neglect other tags, like title tags and meta tag descriptions, and only focus on meta tags. However, these other tags are just as valuable as meta tags are, if not more so. Meta tags simply aren’t the focus of SEO anymore.
A high-end search engine optimization firm is better than an affordable SEO company. In today’s world, you don’t need to pay an arm and a leg for great website and SEO services. There are affordable SEO companies out there that have the expertise and the experience to provide excellent but affordable search engine optimization services. As SEO has become more mainstream (now it is an integral component of online marketing that a company simply can’t afford not to have), a number of affordable SEO companies have cropped up to offer high-quality services.
The more links, the better. When building a link profile, it is common for people to focus on quantity. However, the reality is that when it comes to link building, the quality of your link profile far outstrips the quantity of links in terms of importance and value. Google can and will punish you for “spammy” links, so you’re far better off channeling your time and effort into getting a few good links as opposed to a slew of subpar links.
In conclusion, it’s important to keep in mind that the world of SEO is constantly evolving. In order to ensure your SEO strategy stays competitive and effective, it’s important to keep on top of things and understand what is changing and how.