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What is content marketing? Content marketing entails strategically creating and sharing valuable, relevant content in order to acquire and retain customers. The goal of any excellent content marketing strategy is to develop content that consumers will actually want to consume — it encourages consumers to seek out the content that your brand is producing and syndicating. From podcasts to videos to infographics, a well-crafted and well-executed content marketing strategy will help your brand provide consumers with content that they actually find to be valuable.
The Toronto SEO Group offers a high-quality, comprehensive content marketing service program crafted by industry experts in order to help your brand:
- Curate a more compelling digital image.
- Drive more traffic to your website.
- Improve lead nurturing and boost conversion rates.
- Situate itself as an industry leader by improving brand awareness and recognition.
- Improve customer loyalty and increase retention rates.
Content Marketing: An Investment Worth Making
Content marketing can help you drive more traffic to your website, improve conversion rates, and increase revenue, all of which translates into a better bottom line. Did you know that brands that engage in content marketing enjoy a 6-times-higher conversion rate and a 7-times-higher year-over-year growth in unique site traffic?
With cutting-edge industry tools, comprehensive audience research, and a team of industry experts, the Toronto SEO Group can help your company fully leverage the power of content marketing by developing content that your target consumers will find more valuable, more interesting, and more compelling. All of our goal-oriented content marketing programs are grounded in comprehensive research and driven by results. With the Toronto SEO Group approach to content marketing service, your brand will attract, engage, and convert more customers.
Social Media Marketing Campaigns Tailored to Your Target Audience
If your brand doesn’t have a well-cultivated presence on social media sites like Facebook, Twitter, and Instagram, you are losing out on revenue. Believe it or not, social media is now the number one activity on the web. Social media sites, including blogs, reach 80 percent of all Internet users. The average Internet user spends about one-fourth of his or her time online browsing social media sites. The bottom line is that social media sites are an excellent way to engage with current consumers and attract new consumers. By syndicating high-quality, engaging content across social media sites like Facebook, Google+, Instagram, and Vine, you get better in touch with your target audience.
The key goal of every social media strategy is engagement. That basically means getting consumers to engage with your content through interactions like “like,” “share,” “comment,” and “favorite.” The more of these interactions, the better. Higher levels of engagement are associated with improved search engine rankings; increased traffic; improved conversion rates; and improved brand recognition, visibility, and authority. The social media experts at the Toronto SEO Group have the experience and expertise to develop and syndicate content that facilitates consumer engagement.
Enhance Brand Reputability with Blogging and Ongoing Content Creation
Research shows that blogging can boost your brand’s visibility, improve customer trust and loyalty, and improve client acquisition rates. 9 out of 10 companies that engaged in blogging multiple times per day acquired customers through their blog. The experts at the Toronto SEO Group know what kind of content it takes to succeed in the world of blogging. We can help you develop and publish reputable, useful, and informative content that will resonate with your target audience. We offer comprehensive blog setup services as well as ongoing content creation to ensure your brand’s continued blogging success.
Attract Consumer Attention with Visually Compelling Infographics
An infographic is a way of visually organizing and displaying information. It makes use of design, color, and movement to convey numerical information, trends, patterns, or data in a way that is easy to digest and interesting. Believe it or not, adding infographics to your brand’s Facebook posts can double engagement rates!
Curate a Better Brand Image with Cutting-Edge Video Production
High-quality video content will take your content marketing strategy to the next level. In fact, video content is one of the best ways to capture consumer attention and facilitate higher engagement rates. Consider the following:
- By 2017, video will constitute close to 70 percent of all Internet traffic. Blog posts with video content garner 3 times as many inbound links as blog posts without video.
- Consumer purchase intent rises by 97 percent following the viewing of brand video content.
- Video content increases positive brand association by 139 percent in consumers.
If you want to improve your brand visibility, drive more traffic to your site, and curate a better brand image, video is the way to do so!
To see how the Toronto SEO Group can take your content marketing strategy to the next level, give us a call today!