You’re in the middle of crafting the perfect campaign in your AdWords interface, and
those three horrible words pop up: limited by budget. There is nothing more frustrating,
and this AdWords phrase is universally reviled by internet marketers. It means that your
ads won’t be as eligible for as many impressions as they would otherwise be. It also
means that your ads won’t receive as many clicks as are available and you won’t have a
chance to convert as many visitors. So, what can you do to deal with a limited by budget
campaign? Take a look at the following Google AdWords management tips.
Identify which ad groups or keywords are taking up the most of your monthly
budget. First, it’s important to figure out which ad groups or keywords are sucking up
the majority of your budget. It’s easier to decide which ad groups or keywords to ax
when you have a clear picture of which are consuming the most resources. Then,
reevaluate your account. Are these keywords truly helping you reach your goals? If not,
you may need to make some changes.
Instead of cutting your high-traffic or high-volume keywords, go for low-hanging
fruit. After reevaluating your account, you may decide that it is time to make some cuts
and structure your accounts. Keep in mind that it is never a wise idea to cut high-traffic or
high-volume keywords in order to save on your budget. Doing so will likely cost you
money in the long run, delivering a hit to your bottom line. Instead, go for ad groups and
keywords that aren’t getting a lot of traffic and create a new campaign for these with their
Use geographic reports. As any professional that offers Google AdWords management
services will tell you, not every region will convert evenly. Therefore, your best bet is to
focus on places where you have the best conversion rates and exclude those where you
tend to have quite low conversion rates.
Use ad scheduling. If you have a limited budget, it can be incredibly advantageous to opt
for daily ad distributions and schedule your ads for particular times. Why? Well, it’s
likely that your ads are more effective at certain times of day than at others. By
scheduling your ads for times when they are most likely to be effective, your budget will
go further. For example, if you convert better in the evening, make sure your ads are
distributed in the evening.
In conclusion, Google AdWords management tends to be a challenge when you are
dealing with a limited by budget campaign. But if you make some smart choices, it
doesn’t have to be impossible. In addition, if you are struggling, it never hurts to seek
help from a firm that offers professional Google AdWords management services.