Feb

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2017

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The Evolution of Online Marketing

Online marketing has come a long way since its infancy. While brick and mortar stores have certainly been impacted by the rise of ecommerce, online marketing still has a lot to offer to local businesses. In fact, even if you only operate a brick and mortar location and do not have an online store, working with an online marketing company Toronto will still provide your business tremendous benefits. This includes increasing exposure and gaining in-store traffic.

One of the ways that online marketing companies in Toronto can help your local business to stand out online is with local mobile marketing. An increasing number of people are now using their smartphones to look up everything, including directions, product reviews, hours a business is open, and more. If your local business does not have an online presence, you could be missing out on gaining new customers. The simple fact is that if you are not listed online, a potential customer could decide to visit one of your competitors that does have an online presence.

Along with making sure that you have a presence on sites like Yelp, you want to take advantage of launching a pay-per-click (PPC) campaign. With a PPC campaign, you can help drive traffic even to a local business. If you just opened a business or you have noticed that business has slowed down somewhat lately, you might find that a PPC campaign is the perfect solution for jumpstarting your business.

If you are not sure how to get a PPC campaign started, consider working with an experienced PPC management company. One of the great advantages of a PPC campaign is that it makes it easy to accomplish your marketing goals while keeping your budget in check. By setting your budget with a pay-per-click management company, you only pay when someone actually clicks on one of your ads.

Sometimes, local businesses make the mistake of thinking that just because they do not have an online store, there is no need for online marketing. In actuality, the opposite is true. Good or bad, online marketing has changed the way that people do business. To remain relevant, local businesses must jump onboard. By working with an online marketing agency in Toronto, you have an opportunity to gain an edge over the competition. Install of falling behind, use online marketing to take your business to the next level.

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