Jan

02

2017

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The Psychology of Search Engine Optimization

Ranking well on major search engines can be vital to driving quality traffic to your website. However, that can be difficult to accomplish if you do not have a good understanding of how search engines work. Below, we present 10 things you need to know about the psychology of search engines.

  • Search Engines Commonly Change Their Algorithms Frequently

In an attempt to ensure quality websites stay at the top of search engine results listings, search engines frequently change their formulas. As a result, it’s important to stay on top of the latest algorithm changes and ensure your website is in compliance.

  • Every Search Engine Has a Different Formula

Search engines use different formulas for determining which sites will be listed first in results. While search engines may use many of the same factors in their algorithms, there is not a single formula that will work for every search engine.

  • Search Engines Blacklist Spammy Sites

Search engines, including Google, penalize sites they consider spam, which can affect your site’s ability to be listed at the top of search engine results.

  • Search Engines Rank Webpages, Not Websites

Contrary to popular opinion, search engines do not rank websites; instead, they rank and list webpages. As a result, every page of your website could be listed if they are set up properly.

  • Page Speed Is Important

Not only is page speed a top priority for Google, it also happens to be a ranking signal. Take the time to test the load time for your pages and ensure they pass Google’s test.

  • Relevancy Is Critical

Everything on your website should be relevant to the focus of your website. This includes content, HTML tags, image descriptions, subheaders, titles, etc.

  • Your Website Must Be Mobile-Friendly

Search engines like Google are now placing a strong emphasis on the importance of websites being mobile-friendly. If your site isn’t mobile-friendly, it won’t show up in mobile search results.

  • Penalties Can Affect Your Rankings

If your website has been hit by a penalty due to poor SEO, it can affect your rankings. It’s imperative that you take action as quickly as possible, which requires continual monitoring.

  • Local SEO Matters

With review sites like Yelp becoming more popular, it’s imperative that you include local geotargeting in your search engine optimization efforts.

  • You Need an SSL Certificate

Having an SSL certificate isn’t just important for helping ease the concerns of visitors. As it turns out, it’s also important to SEO, as Google uses it as a positive ranking factor.

 

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