When it comes to conversion rates, web design matters—and it matter quite a lot. Just one seemingly small mistake could impact your conversion rate optimization strategy and dramatically cut your sales. Whether you are revamping your website or redesigning it entirely, be sure to avoid these five major web design mistakes.
1. Your images are too large. Kissmetrics reports that according to research done by Akamai and Gomez.com, 47 percent of Internet users expect a website to load in under two seconds and a full 40 percent of users will abandon a web page if they have to wait more than three seconds for it to load. When users abandon your website before it has a chance to fully load, your conversion rates will plummet. If you want to make sales, you need a fast website. Believe it or not, one of the major culprits of slow loading speeds is the size of the images. To keep your loading speeds low, make sure that you optimize images to match the pixel size displayed on a 1366×768 screen. If you do have any massive images, host them on a third-party image-hosting platform.
2. Your website is overloaded with too many features. Features are good, but you can have too much of a good thing. As any website designing service or website development company will tell you, too many features will distract and overwhelm your users. A good web design tip is to evaluate each feature on your website to see how it is facilitating the conversion channel. You will also want to test each feature to see whether conversion rates drop or increase when the feature is present. If there is no impact on conversion, or the feature hurts conversion, you should probably ditch it.
3. You don’t have a clear call to action. If you want to convert your users, you can’t assume they automatically know what to do. You need to tell them. A clear and compelling call to action (CTA) is an absolutely critical part of a conversion rate-optimization strategy. You CTAs should be specific and precise, and should clearly convey the benefits of taking action. Basically, you want to tell the user exactly what to do and why they should do it. And remember, you want to put your calls to action below the page fold.
4. You have lengthy blocks of text. People don’t read online the same way they normally would. Instead of reading your website word for word, users are more likely to scan the text for critical information. Lengthy blocks of text make scanning more difficult, which makes it harder for users to find what they are looking for. When it comes to conversion rate optimization, breaking text up into chunks that can be easily scanned is one of the most important web design tips.
5. You didn’t test your website in all major browsers. Website designing services and website development companies always test websites in each and every one of the major browsers. That’s because when a website doesn’t work right or renders poorly in one the major browsers, it can seriously impact conversion rate optimization and eat into a company’s sales. Even slight variations can and will make a difference. Testing your website in all major browsers might seem obvious, but is actually one of the most common web design mistakes. To make testing easy, you can always use a tool like BrowserShots or CrossBrowserTesting.
By avoiding these web design mistakes, you can improve your conversion rate optimization strategy, improve your sales, and boost your bottom line. And remember, if you are struggling with web site design, it never hurts to enlist the help of professional website designing services or a website development company.