Even if you are relatively new to search engine optimization, you likely know that fresh content is vital to the success of a blog. Fresh content significantly influences ratings. The more frequently you update your blog, the more frequently Google’s crawling bot will visit your blog, thus giving you more opportunities to achieve improved rankings. Publishing new posts is the easiest way to generate fresh content for your blog. Suppose, however, that you have some type of emergency and no longer publish new content to your blog. What would happen, and what would be the impact on your blog’s SEO?
The general effect would be that overall traffic would experience a major decline. Site conversions would also experience a significant decline. The simple fact is that blogging has a tremendous impact on site traffic. If you only stopped operating your blog for a month or so, the effect might not be extreme, but the longer you go without publishing new content, the more profound the effect on traffic will be.
For this reason, it’s important to make sure you have a trove of articles that you can rely on to publish at all times should you experience some type of issue, you become ill, or something else happen that would prevent you from blogging for a while. As a general rule of thumb, you should always have several posts scheduled ahead of time. This way, if something unexpected should happen, you will have the peace of mind in knowing that your posts will still go live according to your publishing schedule. Compare that to what would happen if you suddenly stopped publishing new posts.
In particular, organic traffic would take a colossal hit if you cease operating your blog. For most businesses, this could make a tremendous difference in terms of making money versus losing money. A loss of organic search engine traffic is similar in nature to Google issuing a penalty. If you should suddenly cease operating your blog and no longer publish new posts, you could expect your organic traffic to take a serious nosedive.
Having a dynamic blog, which features new, fresh content compared to a static site that does not publish new content, offers the opportunity to affect your search engine traffic positively. In turn, you can be assured of protecting your search engine optimization and all of the time and effort that have gone into developing it.